Anchor Text

Date Posted: July 2025

When you add a link to a page, the words you click on are called link text. Some people also call it anchor text.

On some search engines, the exact words in that link matter a lot. That has led people to use strange or spammy links like “click here best shoes buy now” just to try to rank better.

Fynd does not use link text as a factor. What matters most is that the page and its links are helpful and made for real people.

So when you add a link, just make it clear and natural, like:

Learn more about homemade pizza recipes
or
Check out our guide to fixing a bike tire

Good links help visitors, not just robots. That’s the kind of web we want to support.