Fynd Developer Blog
Date Posted: August 2025
You might have heard the term PageRank when talking about how search engines work. It was an idea created by Google a long time ago to help decide which websites show up first when you search for something.
PageRank works by looking at how many other websites link to a page. If lots of sites link to it, that page is seen as more important. It’s kind of like being popular in school, if a lot of people talk about you, others think you must be worth listening to.
But just like in school, being popular doesn’t always mean you have the best answers. That’s why Fynd does things differently.
Fynd doesn’t use PageRank or backlinks to rank websites. Instead, we look at what’s actually on the page. We care more about how useful, clear, and relevant the content is, not how many other sites link to it.
When search engines rely on backlinks, big companies usually win. They have more money and resources to get other sites to link to them. That makes it harder for smaller or independent sites to be seen, even if they have better information. It creates a bubble where the same corporate websites always show up first.
At Fynd, we don’t think that’s fair. We believe good content should be easy to find, no matter who wrote it. That’s why our search results are based on the quality of the content, not how famous or well-connected the website is.
Want to see the difference? Try it yourself at https://fynd.bot