Fynd Does Not Use Backlinks

Date Posted: July 2025

Most search engines use something called backlinks to help decide which pages show up first. A backlink is when one website links to another. In theory, more links should mean the page is important.

But here is the problem: big companies with lots of money can get tons of backlinks. Sometimes they pay people to link to them. Other times, they have huge networks of sites that all link to each other. This gives them an unfair advantage.

We want everyone to have a fair chance, not just the biggest or richest websites. That is why we do not use backlinks as a ranking signal. Instead, we look at what is actually on the page and how well it matches what you are looking for. This gives everyone an even playing field.

We believe good content should speak for itself. It should not need tricks or money to rise to the top. Fynd is about fairness, clarity, and showing real results, not just a small bubble of sites who have the biggest wallet.