Improving Results by Reducing Web Spam

Date Posted: March 2026

We’ve made some updates to improve search results by adding more web spam filtering.

As more content gets added to the web, some pages try to rank higher by using tricks that don’t really help users. This can make results feel cluttered or harder to trust.

These updates help reduce those kinds of results so you’re more likely to see useful and relevant pages instead.

This is not a one-time change. Web spam is always changing, so these filters will continue to evolve over time as we keep improving how results are handled.