Fynd Developer Blog
Date Posted: July 2025
When you visit a website, you probably notice how some end with .com, .net, or .org. But did you know there are also endings like .uk for the United Kingdom, .fr for France, or .br for Brazil? These are called ccTLDs, which stands for country-code top-level domains.
Each ccTLD is made for a specific country. So, if a business wants to have a website just for people in Germany, they might use .de. That makes sense and can be helpful when content is made for a local audience, in their language and with their needs in mind.
But not everyone uses ccTLDs that way. Sometimes, people make hundreds of nearly identical websites, changing only the ccTLD, like one with .us, another with .ca, .au, and so on, even when the sites are all meant for the same audience. These don’t always add value. Some are even used to try and trick search engines by creating what's known as a link farm, a big pile of similar pages that just link to each other.
If you run different websites using different ccTLDs, that’s okay! But here's a good tip: if the sites all link to each other too much, it might look suspicious. It’s better to keep those cross-links small and natural, not like one big circle of pages pointing back and forth.
We think ccTLDs should be used for real, helpful content made for people in each country. If someone is just using ccTLDs to make a lot of lookalike sites for SEO (search engine optimization), we may skip them to keep your search results clear and useful.
So next time you see a website ending in .nl or .jp, remember, it’s supposed to help people in those places, and Fynd is working to make sure that’s how it stays.